Ecommerce photography and product photography are closely related but serve different purposes and have distinct characteristics:

1. Purpose:

   • Ecommerce Photography: Primarily focuses on creating images for online stores or e-commerce websites, with the goal of driving sales. These images must be clear, professional, and detailed to showcase products in the best light and provide potential buyers with all the necessary information.
   • Product Photography: A broader category, product photography includes images taken for various purposes, such as advertising, catalogs, print materials, and online use. While it can be used for e-commerce, it can also be used for print ads, brochures, and other marketing collateral.

2. Image Style:

   • Ecommerce Photography: These images are typically clean, crisp, and often feature products on a neutral background (usually white or light-colored). The focus is on product details, ensuring customers can see the product clearly. It’s all about making the product look its best in a simple, distraction-free environment.
   • Product Photography: This type of photography can be more creative and artistic, including various backgrounds, props, and lighting setups. Product photography might be more dynamic or tell a story about the product’s lifestyle or use.

3. Platform Focus:

   • Ecommerce Photography: Tailored for online sales platforms like Amazon, Shopify, and Etsy, where customers need a straightforward view of the product. Ecommerce photography follows specific guidelines for image size, background, and angle to meet platform requirements.
   • Product Photography: Not confined to e-commerce; it can be used for print advertisements, catalogs, magazines, and other marketing materials. This type of photography may allow for more variation in terms of composition and setting.

In summary, while both types of photography capture products, ecommerce photography focuses on clear, professional images optimized for online shopping, while product photography can be more varied and used across multiple channels beyond e-commerce.